FOUNDER

CharlieBuilds

I don't just write code. I engineer revenue.

I’m Charles. I operate as a hybrid strategist—blending the technical precision of a developer with the analytical mindset of a performance marketer.

Most websites are built to look good. Fewer are built to work. My career has been defined by a simple philosophy: design is a hypothesis, and data is the validation.

Whether I’m writing code (WordPress, HTML, CSS, JS) or structuring a paid acquisition funnel, the goal remains the same: sustainable growth for eCommerce, SaaS, and service-based businesses.

Technical

  • WordPress Development
  • HTML5 / CSS3 / Tailwind
  • Light JavaScript & React
  • Technical SEO Implementation

Strategy

  • Conversion Rate Optimization (CRO)
  • Funnel Architecture
  • A/B Testing & Analysis
  • Performance Marketing Integration

The Journey

2023

The Performance Foundation

Cut my teeth managing paid acquisition campaigns. Realized that driving cheap traffic is easy, but converting it profitably is the real engineering challenge.

2024

Bridging the Technical Gap

Frustrated by the disconnect between marketing strategy and implementation, I mastered frontend development (React, Shopify Liquid) to execute full-stack experiments.

2025

Founding CharlieBuilds

Launched a dedicated consultancy to offer what agencies couldn’t: a unified approach to design, code, and conversion strategy.

Present

Scaling Digital Ecosystems

Partnering with high-growth SaaS and Service brands to build engines for customer acquisition, not just brochures.

“I build engines for customer acquisition, not just brochures.”

Looking for full-service agency engagement? Visit CharlieBuilds

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