Case Studies
A selection of projects where design met strategy to produce measurable business outcomes. Click the visual wireframes to view the live project.
Study Abroad Website Redesign
My Role
Designed a conversion-focused website for a Lagos-based study abroad consultancy, helping students explore destinations, book consultations, and begin their admission journey with confidence.
The Challenge
The consultancy relied heavily on referrals and offline inquiries. Prospective students struggled to find clear information about destinations, visa support, and the application process.
Process
Execution
Created a streamlined user experience that highlights study destinations, consultation booking, student testimonials, and visa assistance services while building trust through clear messaging and social proof.
Outcome
Increased consultation inquiries, improved mobile usability, and provided a professional digital presence that better communicates the agency’s expertise.
“Students don’t just choose a destination—they choose a guide they can trust throughout the journey.”
Pet DTC Storefront
My Role
High drop-off rates during the initial onboarding checklist, leading to churn before value realization.
The Challenge
High drop-off rates during the initial onboarding checklist, leading to churn before value realization.
Process
Execution
Leveraged data-backed design principles to restructure the user journey, followed by iterative testing to validate hypotheses.
Outcome
Increased activation rate significantly (placeholder).
“Reducing friction isn’t always the answer; sometimes adding “good friction” increases commitment.”
Roofing Firm Lead Gen System
My Role
Web Designer & Developer
The Challenge
The company needed a professional online presence that would showcase available properties, build trust with prospective buyers, and make it easy for visitors to inquire about listings.
Process
Execution
Designed and developed a modern real estate website focused on property discovery, clear navigation, and seamless inquiry flows. The experience was optimized for both desktop and mobile users.
Outcome
Improved property visibility, increased inquiry submissions, and created a stronger digital presence that supports sales and investment opportunities.
“In real estate, trust is built before the first conversation. A professional website is often the first showing.”
Roofing Firm Lead Gen System
My Role
Performance Marketer & CRO
The Challenge
Low lead quality and high CPA from existing broad-match search campaigns.
Process
Execution
Leveraged data-backed design principles to restructure the user journey, followed by iterative testing to validate hypotheses.
Outcome
Reduced CPA while improving lead qualification (placeholder).
“Matching landing page headlines exactly to ad copy is the single highest leverage activity for Quality Score.”