Insights
Observations on growth, design, and the mechanics of converting traffic into customers.
Framework
- 3 min read
The 3-Step Framework for CRO Audit
Analyze heuristic friction, map technical analytics gaps, and identify user motivation vs. distraction ratios.
Web Design
- 4 min read
Why Most "Pretty" Websites Fail
Aesthetics without clear visual hierarchy and directional cues confuse users. Clarity always outperforms cleverness.
Growth
- 2 min read
Acquisition is a leaking bucket without retention
Before scaling ad spend, ensure the post-click experience and email nurture sequences are watertight.
Technical SEO
- 5 min read
Mobile-First Indexing is not optional
Designing for desktop first is a relic of the past. If it doesn’t convert on a 375px screen, it doesn’t exist.
CRO
- 3 min read
The Psychology of "The Fold"
Users do scroll, but the content above the fold sets the context for whether that scroll is worth their time.
Framework
- 3 min read
The 3-Step Framework for CRO Audit
Analyze heuristic friction, map technical analytics gaps, and identify user motivation vs. distraction ratios.